Toblerone Tower Zurich Hauptbahnhoff May 26, 2000 < < previous | next > > Participatory advertising at the Zurich central train station today. Anyone with the will and a sweet tooth could help construct the Toblerone Tower: fold a Toblerone box, then wait in line to turn it in and you get four squares of Toblerone candy. Let's review the levels this works on: Big yellow tower advertises Toblerone, You get to take part in a big, community effort: we may be strangers passing in the Bahnhoff, but together, we build the Toblerone Tower! Kills time waiting for your train Make new friends in the long lines, Friendly models collect the boxes, hand out the chocolate, You get a yummy piece of Toblerone chocolate Kudos to the ad folks at Toblerone in Switzerland!